Archive for the ‘The Business of Pest Management’ Category

Pests Don’t Watch The News

Published on July 30th, 2009 by Todd Leyse

Everyone knows the economy isn’t very good right now, except pests. They bite, sting, contaminate, infest, damage, spread disease, regardless of the economy. Like we say on our business cards, “There were even pests in the Garden of Eden”. Our logo has Adam holding an Apple with a larvae sticking out of it, although very hard to see. To us, this means pests have always been here and they are always going to be here.

So in this economy, I’m sure every pest control company has taken on more cancels than they normally would, but how is business overall? We’ve grown every year since 1971, in part, becauses pests don’t watch or read the news. Maybe people shouldn’t pay as close attention to it either - I bet our economy wouldn’t be so bad right now if we didn’t hear every day how bad it was.

Pests In The Media

Published on July 20th, 2009 by Todd Leyse

Does the media over cover a topic, and then later not cover it enough? Yes, of course. They cover what is topical, and what others are covering (where do you think many ideas for stories come from?), which is why some subjects get covered ad nauseum.

Relating this to pests, coverage was widespread about Lyme’s Disease (ticks), and then West Nile Virus (mosquitoes), and now Bed Bugs. Have those other diseases or pests gone away? No. From a business standpoint, we are seeing far more impact by bed bugs, yet they pose far less health threats than do the others. Bed bugs do pose a threat to one’s psyche - who wants something feeding on them when they sleep?

One expert stated a year ago that bed bugs will only get worse before they get better. That was a year ago and I’ve seen this to be true. I won’t scare people where we’ve found bed bugs and bat bugs in Minnesota and Wisconsin, but we keep finding them in new places. As for hotels, which everyone talks about as being a source, at least here we aren’t seeing many - at least in our accounts.

What do you think will be the next media darling - pest related?

Pest Control Blogs Reach Niche Customers

Published on April 2nd, 2009 by Todd Leyse

Pest Control Companies that host blogs may find they reach a new niche of customers who are tech savvy, don’t want to talk to people until they are ready, travel a lot, or work hours outside of the typical M-F 9-5.

At ADAM’S, we are trying to reach those customers, which we believe are no longer a niche but a significant and growing part of our population. We are well suited for these customers, I feel, in part because I fit that profile. I have a Computer Science degree from the University of Minnesota and like to research things, often reading blogs, to ensure what I’m going to buy is something I have confidence in. I love a company who gives me a fair amount of information about them on their website and know that they are technically adept. Hopefully our prospective customers will appreciate this about us too. Let us know what you think.

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