Personally Identifiable Information (“PII”) is data about you that is personally identifiable. Examples of PII include name, address, email address, credit card number or any other information that is not otherwise publicly available. We use PII that has been provided to us for business purposes such as to contact you, for billing, or to otherwise render our services. We retain that information until removal is requested, unless government retention policies require otherwise. Anyone who has provided PII to ADAM'S may elect to have their data deleted from our files, or to be used only for the service requested, by contacting: email@example.com.
ADAM'S PII is not shared, sold or rented to any other third parties.
Non-Personally Identifiable Information (“NPII”) data is collected by ADAM'S and our partners and is used for retargeting. We, and/or one or more of our ad technology partners, may collect NPII from people who visit our website. This data is anonymous, and can include information such as web pages you’ve viewed, date and time of pageviews, domain type, location information associated with your IP address, and your interactions to an ad delivered by us or our ad technology partners. ADAM'S and our ad technology partners use different methods to collect this type of data, including cookies and web beacons, and it is stored indefinitely.
You visit our website. Our web beacon fires and drops a persistent cookie onto your browser. When you leave our website and visit a second website, ADAM'S and/or its ad technology partners are able to recognize that browser cookie and serve a display ad to you.
These cookies do not store any PII, but they may record some or all of the following information: the set of people cookied, websites visited, where and when people viewed our ads, interactions (such as clicks) with an ad, and if a purchase was made. This type of information can in no way be used to identify a specific person or user of our service. This data will never be shared with third parties or used to display ads for a third party without explicit written permission from all parties.
The NPII collected by ADAM'S in the aforementioned process will be kept by ADAM'S indefinitely and will be securely maintained and archived. ADAM'S does not link the NPII described here to any personally identifiable information provided to us.
All PII provided by individuals is maintained in confidence by ADAM'S.
ADAM'S may be required to share information on individuals as it deems necessary to comply with a court order or to cooperate with government and law enforcement officials.
If you elect to provide ADAM'S with PII, you have the right to tell us to have such data deleted in its entirety at any time. Please note that if you choose to delete your information completely you may no longer be able to utilize ADAM'S online customer portal. You may email us at firstname.lastname@example.org or use one of the alternate contact methods listed on our website to remove your contact information from our database provided we have completed all your pending transactions. Please note that information is never completely removed from our history and disaster recovery archives.
ADAM'S takes security very seriously, and we take measures to protect all of our data from unauthorized access, destruction or disclosure. We employ reasonable security measures such as maintaining physical, electronic and procedural safeguards in compliance with applicable U.S. federal and state regulations.
Pages within ADAM'S that collect credit card information are maintained by third party companies, such as Authorize.Net that specialize in secure credit card data handling. ADAM'S does not store nor transmit unencrypted credit card data.
ADAM'S website is not designed for children and does not provide privacy measures to protect children. If you believe your child has provided ADAM'S with PII and you would like to have the data removed, please contact us. ADAM'S does not knowingly target children, and makes reasonable efforts to ensure that the targeting of children does not occur across any campaigns we run.
This policy was updated July 2015.